They are yellow cause they are dying.
I love the calls that I still get every years from the couple different “yellow” page sales people in my area. I tell them “no thank you, not interested” and they always seem to come back with some search engine attack that I already have them beat on. Do the Yellow Pages still have a place a place in your home. I doubt it, but if you have one comment below.
And, if you are using the Yellow Pages with out a blog that has at least some SEO, then you are dying too.
I work for Idearc Media, a competitor of AT&T. My company, whose legacy is as the official publisher of the Verizon Yellow Pages, prides itself on not being your father's yellow pages. I want to give you and your readers the URL to opt-out of all the directories you receive – - http://www.yellowpagesoptout.com. On this site, you can include your zip code and all the publisher's that deliver in your area will appear with their opt-out information.
I could not agree with you more that traditional yellow pages are dying. But at Idearc, our media consultants develop marketing campaigns that fit each client best and that could be to advertise on Superpages.com (more unique visitors than ESPN.com), our SuperpagesDirect Direct Mail products and, when it is appropriate, our yellow pages.
Fact is, there is a need for a yellow pages. Unfortunately, for years the YP industry was focused on defending their product instead of differentiating it.
We recently introduced the SuperGuarantee (http://www.superguarantee.com) program available in all our products. When a consumer hires a painter, auto mechanic, contractor, plumber or other service provider that is part of our program, we will stand by the work. If there is a problem, we will step in and make it right. If we can’t, we will cut a check for up to $500 to the consumer. The program is free to both the consumer and eligible client.
For our SMBs, we’ve created the SuperTradeExchange (http://www.supertradeexchange.com) – a national barter program where our clients can provide goods and services to other clients within the exchange. A great way of doing business in a recession.
I hope you and your readers can see that there are benefits in working with the right company.
Thank you for the opportunity to comment.
thank you for sharing this information. I will check this information out.
Dave:
It's a funny thing — the yellow pages. What's even funnier are the salesman. I once had a Yellow Pages salesman continuously come into our business for three weeks to try to schedule a meeting. He wanted to sell us a template-style website on the yellow pages online, as well as stock us under Bowling, Pizzerias, Bars, and other various categories.
We're a family entertainment center, so we can fall under a variety of options, all at which are VERY expensive.
When I am asked to find a number, the first thing I do is pop onto google.com and type in the business number. Usually I find it in about two seconds, which is a lot less time than what it takes me to dig up a yellow (or even white) pages. If I can't tap into it from my machine, I frankly don't care about the business.
On one second note, we receive bowling industry marketing trends brochures. These are general marketing tips, however they are more defined towards the bowling industry. In this previous article, it made mention of cutting waste expenses. It listed that a good bowling center will cut all print advertisements AND YELLOW PAGES. It was near the top of the list of trimming excess marketing fat.
Different industries require different types of advertising methods depending on their target audience. Print ads generally have failed a business such as ours.
Ha. The yellow pages are a joke
The price they charge for absolutely no value is staggering. I just don't understand why people cling to it!
Ha. The yellow pages are a joke
The price they charge for absolutely no value is staggering. I just don't understand why people cling to it!
I've noticed that the Yellow Pages TV advertisements are pushing their online expertise and are downplaying the paper angle.
There are going to be a ton of lawyers who will end up on the net, but they'll be tied to their Yellow Pages provider who will work up their webpage and will pay a ton of money for PPC advertising to drive leads to their pages.
In some ways, I'm not opposed to this model because I'm an Adsense publisher so more bids for certain keywords could mean more money for publishers.
The paper pages are going the way of the 8-track, but the companies are never going to go away since they are migrating online.
Only time will tell if the attorneys and other folks paying a ton for advertising will be able to keep up with the overhead associated with that form of advertising.
So simple the color of yellow pages is yellow. Therefore, the color of yellow pages is yellow.