I was listening to a local radio show and they were talking to a regular caller, a car mechanic. He does some off the wall reporting to be honest I tend to tune him out, but today he caught my attention. He mentioned that he was slow at work this week. I assume he owns his own shop. He went to tell them he was just kicking back with no a lot of work to do that week. I wanted to drive to his shop and shake him.

Ray Kroc, the found of McDonalds, always said, “you got time to lean…you got time to clean>.” I agree, but if you got time to lean…you got time to market, to brand, to drive more customers to you, your site and to the cash register.

Don’t take for granted where your next client may come from, take charge and be in control of you marketing, I always hear that people don’t have time for social marketing, but if you got time to do nothing then you got to time something in marketing.

Dave