Last Thursday, I spoke to about 45 members of the Dyer Chamber of Commerce at Beggars Pizza. I rigged up my wireless mic to record the session for both video and audio posterity.

Some stats that I shared with those in attendance are pretty mind blowing to say the least. Yet, using video to market your business online is still in the early stages that surprised me since I started using video in 2007 find the SEO benefit of it in 2009, but not many have learned to do it to do it right, refuse to do it or just are afraid.

Here are some stats that should get you off of the bench

• over 60 hours of video every minute (yes, that is one hour every second)
• 78% of those listing a home for sale would do so with an agent that does video; less than 1% of agents do video (that gets a huge WTF)
• the “Charlie bit my finger” kids have made over $160K
• I made a video for my Dyer Chamber appearance and in one week was on the first page of google

Video helps you get that ISYOT affect that so many of want to have. ISYOT = I have seen you out there. I cannot start to tell you how many times I have had someone come up to me at a networking event and say I have see you out there. It does not matter if it is from some social network from Facebook to Twitter. It is that they have seen me on video on those sites.

I encourage you all to add video to your marketing budget in 2012, take the time to learn some easy to do edits on your editing software of choice from Magix (personal fave) to Sony Vegas to iMovie (I am learning it). A great tip is going to youtube and search for whatever software you want to use and see what kind of “how-to” videos are out there. Youtube has become my new go to learning resource on the web from folding a light deflector to my podcast software of audacity.

I created a getUnoticed Video Marketing Cheat Sheet that you can download by subscribing to my weekly email newsletter it comes with a Money-back guarantee*.

As, we  move forward into 2012, I urge you to reach outside your comfort zone and use video marketing to get more traffic to your site or your business. It will bring down that wall and let others see the person behind the brand that will build rapport and trust allowing you to get more leads and  thus increase your conversion rate. Sounds like a Win-Win-Win all around to me.

please take the time to leave me a comment down below or feedback on iTunes.

While you are at you if you can subscribe to the DaveCast on iTunes that would be great.

you can download the DaveCast via iTunes here

you can download the DaveCast via RSS here

have a great week and to get the Video Marketing Cheat Sheet please fill out the form below and remember I will always respect your privacy and never ever sell your information.

Dave

Podcast: Play in new window | Download