#DaveCast 26 – Ranting, Raving, Tools and I am back in Real Estate

This is not your daddy’s podcast. This week I got a little bit of rant in me.

Dave rants

Dave throws a rant

I talk about domain names, and the importance of owning your own name. I find it funny when I see or hear about real estate agents that do not own their own domain name.  I know of several local companies both real estate and others that incorporate, but do not buy their name or were never able to get their own domain.

I picked up that we are using for a local training blog. Well, within a day or so of picking it up on auction at GoDaddy. I got an email requesting to buy the domain for $250. I thought nothing of it, but I wanted to see if they would match my counter. So, I shot them over $10,000 counter. I really did not think they would match it, but what the heck. I had nothing to lose.

Yeah, they did not go that high, but they did counter my counter with $1000. I did not accept it, but I speculated how they came to lose this 10 or 12 year old domain. They had an outside person buy the domain and when it came time to renew it they never renewed. Maybe there was an invoice not paid. Whatever it was, they lost a aged domain and I picked one up for $20 bucks.

I offer a tool of the week. I am a huge fan of gmail. I do not use outlook or any other mail client preferring to run all the email through gmail. So, I rely on some tools like rapportive and boomerang.

Rapportive is a tool that lets you see what social networks the senderis on. Here you see I got an email from @CoachLee.

gmail tool

my favorite gmail tool

Boomerang allows me to send an email and if I do not hear back, it will resend the email. Plus, it will allow me to send an email later. I really like that option as I

boomerang gmail tool

another great gmail tool

work a little late at night, and I do not want them to know that I am up that later and/or since that a lot of people have smart phones. I do not want to wake them up with an email.

Speaking of smartphones, I just read that over half the people used a mobile device for shopping over the Christmas. Does your business have a mobile stategy?

Here is where I go on the rant

I am getting back into real estate. I explain why I am getting back into real estate. I think that some agents local or not do not do enough to market their homes. They simply drop a sign in the yard and walk away, hoping and waiting for that phone call.

I am going to say, I am sorry now, but this has irritated me for more than a few years and then to see, but we will see if I am going to succeed or whether or not I will crash and burn.

Dave

Play

How not to do Real Estate Video

How not to do real estate video!First of all, I want to applaud your efforts for even attempting to add video to your real estate marketing effort, but here are a few things that you are doing it all wrong.  In fact, you are not just wrong, you are really doing it wrong.
1 You don’t know your local keywords..

Click me to see my videos

Have you ever heard of long tail?  No, it is not some rare type of sushi.  Long tail are keywords that while they may not get a lot of searches but they are not competitive either.  However, the real issue is you are not even use any keywords.  It really seems like you are just posting your home listing video just so you can tell your clients you are doing video.  Come on now, that is why you are still using the newspaper isn’t?

 

2.  That first “w” in “www” do you really know what it means?
Well it stands for “world” as in “World Wide Web”.  So, make it easy on your viewers, if you ever get any of them to find you.  When you add your phone number make sure you add your area code.  Really, you should make it easy for anyone looking for you easy to call you.

3.  Slip Slide and Away!

Again, a slideshow is not, and I repeat, a slideshow does not equal a video.  I have asked the question hundreds of times.  Would you go to the local movie house to watch a slideshow?  I know I would not.  I think if you are ever going to do a slideshow, you should at least have some sort of voice-over.  I am sure Google can and does index your voice. If it can understand what you are saying.  Some say “yes” and some say “no”.  If you don’t want to talk, I’m sure you can find someone that is willing to do it.

4.  Your video is too long or not long enough.

Your video should be no longer than 2 minutes with a minute and half being just about right.  I really believe anything less than a minute and you may be rushing your message or short selling your clients’ home.

5.  I need your help, tell me what to do.

Your video needs a call to action, and chances are if you are not doing any of the other four.  Then you are having issues here on the call-to-actions step.  Yu need to tell your viewers, your audience:

  • What to do
  • Where to call
  • Who to call
  • The next step
A confused mind does not buy.  If you don’t tell your viewer what to do they’ll do nothing except maybe call your competition.  What good does that do for you?I know I need to make this post into a video and I will in the next day or two and post it up here.
Dave

I am here! Where? Over Here – FourSquare

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