Find and Convert new leads

I met Bernie Borges last year when I was in Florida and Finn and I decided to crash a Tweetup. Well, the nearest thing we could find was a Chamber event, and Bernie just happened to be speaking.  I got a good chance to speak with him at length. He was handing out copies of his book Marketing  2.0 to anyone that wanted one. I read it pretty much cover to cover over the next few weeks.

Bernie and his digital marketing company, FindandConvert.com is about to experience 10 years in business. The funny thing is we both experience the same phenomena. He called the Jesus Phenomena; you will understand what he meant when you listen.

As always as it seems to be my interview style it is more conversational, but informative.  I started the call sharing with Bernie a “cease and desist” letter that I had just received via email.  Though no fault of my own, it is always best to know who you are working with and always check their work. It has since been handled, but that led me into talking about Facebook.

We hit upon:

-          Inbound Marketing

Can we give away too much?

-          Marketing 2.0

-          Marketing 3.0 – Social Business (something that IBM is getting behind)

I asked Bernie about his 3 –F’s video

  1. Failure
  2. Focus
  3. Family

We got so comfortable with each other I really tossed out my questions. I hope you enjoy listening to Bernie as much as I enjoyed talking to him.  Also, check out his site BernieBorges and join his Career Central site it is chocked full of great free information.

 

 

 

 

Dave

Download the DaveCast via iTunes

Download the DaveCast via RSS

Visit my sponsors 90Dave and eBrokerHouse

 

Play

#DaveCast 26 – Ranting, Raving, Tools and I am back in Real Estate

This is not your daddy’s podcast. This week I got a little bit of rant in me.

Dave rants

Dave throws a rant

I talk about domain names, and the importance of owning your own name. I find it funny when I see or hear about real estate agents that do not own their own domain name.  I know of several local companies both real estate and others that incorporate, but do not buy their name or were never able to get their own domain.

I picked up that we are using for a local training blog. Well, within a day or so of picking it up on auction at GoDaddy. I got an email requesting to buy the domain for $250. I thought nothing of it, but I wanted to see if they would match my counter. So, I shot them over $10,000 counter. I really did not think they would match it, but what the heck. I had nothing to lose.

Yeah, they did not go that high, but they did counter my counter with $1000. I did not accept it, but I speculated how they came to lose this 10 or 12 year old domain. They had an outside person buy the domain and when it came time to renew it they never renewed. Maybe there was an invoice not paid. Whatever it was, they lost a aged domain and I picked one up for $20 bucks.

I offer a tool of the week. I am a huge fan of gmail. I do not use outlook or any other mail client preferring to run all the email through gmail. So, I rely on some tools like rapportive and boomerang.

Rapportive is a tool that lets you see what social networks the senderis on. Here you see I got an email from @CoachLee.

gmail tool

my favorite gmail tool

Boomerang allows me to send an email and if I do not hear back, it will resend the email. Plus, it will allow me to send an email later. I really like that option as I

boomerang gmail tool

another great gmail tool

work a little late at night, and I do not want them to know that I am up that later and/or since that a lot of people have smart phones. I do not want to wake them up with an email.

Speaking of smartphones, I just read that over half the people used a mobile device for shopping over the Christmas. Does your business have a mobile stategy?

Here is where I go on the rant

I am getting back into real estate. I explain why I am getting back into real estate. I think that some agents local or not do not do enough to market their homes. They simply drop a sign in the yard and walk away, hoping and waiting for that phone call.

I am going to say, I am sorry now, but this has irritated me for more than a few years and then to see, but we will see if I am going to succeed or whether or not I will crash and burn.

Dave

Play

#DaveCast 23: with Robby Slaughter – email and personal productivity with some succeeding by failing

Failing your way to success

This week, I got the chance to Skype in with Robby Slaughter (@robbyslaughter) of Slaughter Development and the author of “Failure: the Secret to Success”. I met Robby several years ago when we presented at one of the RE BarCamps in Indianapolis. Mr. Robby Slaughter I have always enjoyed talking to Robby, and I do [...] Read more »

The Dave Woodson Show – Just an Update

Bonus Material

This week is just a short little podcast just barely 10 minutes long.  I wanted to keep a streak alive and update everyone what is going on with me and my businesses. I am really enjoying what I am doing now. I never thought SEO, online marketing could be this much fun, but it really [...] Read more »

Social Media Day 2010

I am sorry that this has taken as long as it has to get this out, but within days of Social Media Day I went on vacation. I had the pleasure of being a part of two different Social Media Days, one here in NW Indiana and the other in South Bend.  It was great [...] Read more »