NY Times #fail

The NY Times does not know how to get out of it’s own way.

They are doing some deal with the iPad, which I think is not going to be the end-all-be-all that some people think it will be, but now they are putting blogs behind the paywall.  Let me get this straight, you are going to put what I can get for free about anywhere else behind the counter.  Oh, and I am pretty sure they are still going to put ads in the window as well.

Newspapers are going through some dramatic change right now and they are scrambling to find change under the cushions of the sofa in the smoking lounge.  They are charging you more as the reader, the advertiser for the privilege of less readers and the news is as stale as the donuts in the case at a gas station. 

Now, I really don’t have a plan for the NY Times, but they really need to get over themselves.  Devorak from the Leo Laporte show gave me a clue just how senseless they are.  They are a news service that sell their stories much like the AP.  So, if you see a story you want to read from them; just copy and paste the headline and you find it in about 2 dozen other online sites for free.  So, that is a great way around the “paywal”.

But, it really goes to show the shortsightedness of the Times, and I really think just how out of touch they are with middle America.

NY Times #fail

Dave

Give em something…

to Talk about…

to Learn…

to Think about…

to Want more…

to Want to use you…

Your blog in this day, where everyone is online, is an extension of you. It is your personal brand, whether it be Dave Woodson, Social Media Consultant or Dave Woodson, The Mad Mortgage Machine. It can be a blog about Diabetes, or a Pro-biotic, or even an affiliate site about Data Encryption. The information that you give reflects back on you. So, if you presenting yourself as the local expert, you darn well better know the area that you are talking about.

So, often I read blogs from around the country looking for a good idea, to learn more about real estate or mortgages, and I see how many are doing it wrong. You do little to make yourself the expert, or even less to drive traffic to your site or sites. I can only imagine that the old adage applies, “even a blind squirrel finds a nut once in a while”.

So, my challenge to you for the rest of 2010 and beyond in your career. Is when you write a blog or when you express yourself on any Socail Media platform…

Give them something to talk about…

Dave Woodson, Social Media Marketing Consultant

The Indiana FHA Expert

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