Find and Convert new leads

I met Bernie Borges last year when I was in Florida and Finn and I decided to crash a Tweetup. Well, the nearest thing we could find was a Chamber event, and Bernie just happened to be speaking.  I got a good chance to speak with him at length. He was handing out copies of his book Marketing  2.0 to anyone that wanted one. I read it pretty much cover to cover over the next few weeks.

Bernie and his digital marketing company, FindandConvert.com is about to experience 10 years in business. The funny thing is we both experience the same phenomena. He called the Jesus Phenomena; you will understand what he meant when you listen.

As always as it seems to be my interview style it is more conversational, but informative.  I started the call sharing with Bernie a “cease and desist” letter that I had just received via email.  Though no fault of my own, it is always best to know who you are working with and always check their work. It has since been handled, but that led me into talking about Facebook.

We hit upon:

-          Inbound Marketing

Can we give away too much?

-          Marketing 2.0

-          Marketing 3.0 – Social Business (something that IBM is getting behind)

I asked Bernie about his 3 –F’s video

  1. Failure
  2. Focus
  3. Family

We got so comfortable with each other I really tossed out my questions. I hope you enjoy listening to Bernie as much as I enjoyed talking to him.  Also, check out his site BernieBorges and join his Career Central site it is chocked full of great free information.

 

 

 

 

Dave

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#DaveCast 27: Steve Dahl – Radio Legend & Podcast Innovator

Radio Legend

Steve Dahl

Ha, this week. I got to talk to one of my favorite people in the world. Yes, there is a fair amount of ass kissing in this podcast, but when you get a chance to talk to Steve Dahl. I mean radio legend Steve Dahl. You must pay homage to all of the things that he has done in 35 plus years of radio and podcasting.

From Disco Demolition to playing the audio of his first born to having his vasectomy done live on the air. He was one of the first radio personalities to have his own website; he has had his finger on the pulse of his many fan when it comes to social media from being on Twitter and Facebook very early on.

Disco Demolition

 

He owns all of his past shows, and now includes them as a part of the monthly subscription package on Saturday’s. In recent weeks, he has added Kevin Mathews and James VonOsdol. Kevin does a twice weekly show and James will be doing a weekly or bi-weekly show. (I think there is room for me)hint hint…

Steve and I talk about his being an early adopter from setting up a tv and vcr for his kids to watch, to his website, I remember him being on AOL in the early days. He was offering his shows almost as soon as he could as a free download on his site. I was working in South Bend at the time and I would miss part of his show. So, I would often listen to it a day later or catch the first half when I got home.

Chicago radio in recent years had really gone downhill. I remember up through my mid-30’s I hated not being able to ear Chicago radio. Now, if you go to any American city it all sounds the same like going to McDonald’s they all taste the same. In McD that is good in radio that kind of sucks.

What led to the downfall of Chicago radio? The people meter…Steve personally went from #1 in 25 to 54 age range to 29th. The people reader listened to what you were listening to, if you were in an elevator. Yeah, it registered that.

Steve thinks and I agree there is not much that can be done to fix it. I mean for crying out loud Johnny B. is on WGN. As more and more stations continue to act like they are a TV station and continually “tease” what is coming next and never really do it. We will have to learn to live with drivel like and Eric and Kathy, and I am afraid that there is not a whole that can be done.

Well, there is you can subscribe to the Steve Dahl Show, it is a mere $9.95 a month. As, I said while I was talking to Steve, he is as funny as he has ever been, and as his network grows. It is only going to get better.

You can listen to the Dahl Show from 02/08/12 by visiting the Dahl Show by clicking here

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Burnin’ Boats

Dave

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#DaveCast 26 – Ranting, Raving, Tools and I am back in Real Estate

Dave rants

This is not your daddy’s podcast. This week I got a little bit of rant in me. I talk about domain names, and the importance of owning your own name. I find it funny when I see or hear about real estate agents that do not own their own domain name.  I know of several [...] Read more »

#DaveCast 23: with Robby Slaughter – email and personal productivity with some succeeding by failing

Failing your way to success

This week, I got the chance to Skype in with Robby Slaughter (@robbyslaughter) of Slaughter Development and the author of “Failure: the Secret to Success”. I met Robby several years ago when we presented at one of the RE BarCamps in Indianapolis. Mr. Robby Slaughter I have always enjoyed talking to Robby, and I do [...] Read more »