The ideal goal in writing a proper e-book is to teach and still sell. So, when writing and e-book your goal should be to Teach and Sell. You should look at your e-book as Moby Dick. Was Melville trying to sell you a whaling ship? Did your college text books try to sell you a [...] Read more »
Yellow Pages Still Suck
Time to step into the “Way Back” machine. I noticed about a month or so ago that Yahoo and a couple of other big online media companies jumped on the Yellow Pages suck bandwagon, but I did it nearly a year previous to that. They’ve been hurting for a while. Their strategies have changed… We [...] Read more »
Being Thankful
We got a letter in the mail yesterday from the Girl. It was part of a class assignment and it great to hear her this morning read it to us. I thought I would share and run my new studio lights. I am thankful for the Wife, her commitment to me and my ideas has [...] Read more »
Employee Twitter Trust
If you can’t trust your employees to tweet for you… well, you’ve got bigger issues to deal with. I had a former employee and towards the end of “its” reign of terror in my office, I could not trust “it”, and for very good reason. So, you could be rest-assured that I was not about [...] Read more »
How not to Network (market)
Networking I had the displeasure the other night of seeing the worst display of networking of any kind. I guess you could call it netsitting. This group of “leg humpers” is perhaps the best way to describe this group from what I can tell, a fly-by-night company called Ambit Energy. They would cull one or [...] Read more »