This is a great 40 minute video from Leo Laporte. He muses on years in broadcast cable TV and what I perceive the lack of forward thinking that many have in TV, radio and newspaper. He refers to tech, but I think that this can be translated into many other niches like Real Estate, Financing or whatever. I know a person that is having great success with gardening. Pay special attention what he says about “Brand” and television. It will really open your eyes.
So, lets narrowcast…go to where the people are looking for you. Google and Facebook, not tv or newspaper.
It is getting cheaper all the time to start a blog, podcasting (that Leo says is dead or dying it needs to be made simpler), you can start your own show with little or no upfront costs by streaming live.
Being live and interactive is a key, you must be an active participant to get what you want.
Dave
special thanks to @umgoblue for bringing this video to my attention.