I hear about the near constant struggle of realtors, mortgage brokers and about every other business out there of getting leads. They look for the magic bullet. For years it may have been the newspaper, then direct mail, then having a website, then blogging and now social media sites. But, still they need good people to buy their product or service. They struggle to find that next new client and they plunge head first into every new concept out there with little thought to a strategy.
Many think that all they need to do is add the 3 “F’s” (fans, friends and followers), but what they really need is raving fans, great friends and die hard followers and the idea of adding thousands upon thousands does not cut it. You don’t want to wade through all the spammers and bots to get that one real person that seeks you or your product out.
What is your strategy when you start a new program whether it be social media, social networking or any other form of advertisement out there. Are you satisfied with just having your name shouted from the mountain top knowing full well that at any moment you could be easily tuned out. I see it on Twitter all the time when one person just simply becomes an echo chamber with her near constant drip of “come see me, come see my site, come hear me talk” banter that has to drive nearly everyone mad. It is like clock work that she found a new toy in the “send later” button and she scheduled it for every two hours.
In the coming weeks, as my life gets back to a normal state as I am launching a plethora of new affiliate sites while maintaining a happy home life. I will delve into a success strategy for social networking across the many platforms of social media sites and my own dual blogs of DaveWoodson.com and getUnoticed.com.