to Talk about…
to Learn…
to Think about…
to Want more…
to Want to use you…
Your blog in this day, where everyone is online, is an extension of you. It is your personal brand, whether it be Dave Woodson, Social Media Consultant or Dave Woodson, The Mad Mortgage Machine. It can be a blog about Diabetes, or a Pro-biotic, or even an affiliate site about Data Encryption. The information that you give reflects back on you. So, if you presenting yourself as the local expert, you darn well better know the area that you are talking about.
So, often I read blogs from around the country looking for a good idea, to learn more about real estate or mortgages, and I see how many are doing it wrong. You do little to make yourself the expert, or even less to drive traffic to your site or sites. I can only imagine that the old adage applies, “even a blind squirrel finds a nut once in a while”.
So, my challenge to you for the rest of 2010 and beyond in your career. Is when you write a blog or when you express yourself on any Socail Media platform…
Give them something to talk about…
Dave Woodson, Social Media Marketing Consultant
I was speaking with a new blogger recently and I told him that this idea is a key toward building an audience for a new blog.
Giving readers something to talk about often has to do with how much one is willing to share of his or her personality. If a blogger can develop a relationship with his or her readers, that blogger will be well on his or her way to creating something that people will wish to visit day after day.
Blogging isn't about broadcasting. It's about developing a community with readers and other bloggers. Part of that is sparking great conversations that people wish to talk about.