Real Estate, Mortgage and Tech

I am here! Where? Over Here – FourSquare

Hey, I am over here. No, wait I am over here. Just go to my Twitter page and you will soon know where I am and what I am the Mayor.

What you did not know I am the Mayor of several Indiana Towns and Cities, not to mention a few eateries and even my church. Who wants to be the pastor when you can be the Mayor of your church. Do you think they will give me a funny hat like the Pope? No, I didn’t think so either.

So, what the heck am I talking about FourSquare. You know the game you played as a kid with a ball and 4 squares in the school lot or gym. No, FourSquare, the hot new geo game on the internet that connects to Twitter and Facebook.

But, what can it do for me and my business. I have a few simple ideas for that.

Restaurants…

- offer the Mayor something of value…like a free coffee, appetizer or something along those lines. 
- have a foursquare meetup (very must like a tweetup) for a great example go NWITweetup.com
- I don’t own a restaurant so go with it and be creative. I would love to hear what you do

Real Estate…

- as Agent, I would check-in everywhere I could @ the print shop, coffee shop and the office
- Check-in at every Broker open house you go to, give office name and let people know how to contact you.
Here is my coup de grace

Check-in when you go out and check on your listings, this can be a great way to get your listings out there for everyone to see on Twitter and see the activity that you have on each of your listings. In 4Sq, name each listing Company Name, your listing # and give a brief description of it. Then every time you show it, check in again. Do it for every listing you show. Bang away at it.  Remember, when you sell it – Close it.

I think we are really at the tip of the iceberg  of what you can do.

Join my ActiveRain Group for FourSquare to share how you use it to market your listings or mortgage services

Dave

Social Search – The new Facebook

I know this video should have been posted about a week to two weeks ago. I did it then, but I procrastinated a little.

But, watch the video and make sure you go and change your Facebook settings.

What does your Social Search say about you? What do you want it to say?

Please comment below and give me a shout on Twitter

Dave

Message to Market…Message to Market

Who are you are marketing to? Do you know where to look for your market?

Do you know what your message is? Do you know how to craft your message?

Know your scripts, always know who are talking and make sure the message is as close to the target as possible.

D

to beat your competition

You ever think what it takes to beat your competition, it really may take more than you got.  I guess the real question is are you willing to do what you need to do to take the business.

Simply, doing something better is just not enough.  People will stick with the devil they know just so they don’t need to learn a new system or a new person.

So, stop and think, take some time over the next couple of weeks to decide what you need to do to be 3 to 10 times better than the next guy.
D

Be that Guy

Be that guy or girl that everyone seeks out, and with the many tools that we have available it is easier than ever to do that.

Be the expert, the go to guy, build your brand that when people think Real Estate or Mortgage, MLM, construction or whatever you are into always be the one they think of first and second.

D

Procastination

There is not much you can do about mother nature, but your co-workers and others there are other options.

I am huge procrastinator.   I will admit it, there is no use to deny it.  I am trying to be better at it.

Here are a few techniques that I use to combat it.

1. just do it

Like Nike said, just do it, put your head down and don’t look up until you are done.

2. avoid the lazy triggers

Stay away from such things like cruising the internet,  busy work around the house or office or even the “honey-do-list”

3. schedule

if you plan your day and include a time schedule; you will find that you use your time far more wisely.

Remember, the time you are killing is yours and we all know that time is money

D

Why the Yellow Pages are Yellow

They are yellow cause they are dying.

I love the calls that I still get every years from the couple different “yellow” page sales people in my area.  I tell them “no thank you, not interested” and they always seem to come back with some search engine attack that I already have them beat on.  Do the Yellow Pages still have a place a place in your home.  I doubt it, but if you have one comment below.

And, if you are using the Yellow Pages with out a blog that has at least some SEO, then you are dying too.

Old vs New Media

This is a great 40 minute video from Leo Laporte. He muses on years in broadcast cable TV and what I perceive the lack of forward thinking that many have in TV, radio and newspaper. He refers to tech, but I think that this can be translated into many other niches like Real Estate, Financing or whatever. I know a person that is having great success with gardening. Pay special attention what he says about “Brand” and television. It will really open your eyes.

So, lets narrowcast…go to where the people are looking for you. Google and Facebook, not tv or newspaper.
It is getting cheaper all the time to start a blog, podcasting (that Leo says is dead or dying it needs to be made simpler), you can start your own show with little or no upfront costs by streaming live.

Being live and interactive is a key, you must be an active participant to get what you want.

Dave

special thanks to @umgoblue for bringing this video to my attention.

How and Why are you using Social Media

I came across this video the other day and I thought I would share it.

It shows what is happening in advertising on radio, TV and newspaper.  I have long been teaching that using these methods are both a time and money waster.  We need to be looking at what is coming soon.  Where is Social Media taking us?  Where are you willing to go for it?

I use a Blackberry and I know some use an iPhone, and there are new phones coming out all the time.  Netbooks are the new rage, but for how long?

Look at the amount of information that is available to us today compared to when our parents were kids and go back to the “little house on the prairie”

Any questions

Dave

Social Media – not just for kids

Every day, I am asked about Social Media. My presence while still small is growing. I am not where I want to be in terms of my SM presence, but it is growing everyday. I am learning everyday. This video is a great representation of what is going on in Social Media and the tools you can be using to grow your business.

If you have any questions just give me a call. Really, please, what ever happens in Vegas…lets keep in Vegas.

Next Page »